Vrijdag 15 juni – Tip van Peter Bogaards: Design for Managing Obsolescence A Design Methodology for Preserving Product Integrity in a Circular Economy, door Marcel den Hollander. Uitermate relevante vraagstelling…

In answer to the main research question – “what design methodology can help industrial designers to design products that are tailored to match business model types for creating, delivering and capturing value from long and extended product lifetimes in a circular economy?”… 

dus snel naar de conclusies:

…this thesis argues that in order to increase the likelihood that product lifetime extension in a circular economy will be successful from both an environmental and an economic perspective, industrial designers need to be able to control not only the spatial dimension (materialization and geometry) of products, but also the temporal dimension. This temporal dimension is related to the number and duration of product use cycles and the duration of total product lifetime. To enable industrial designers to capture this temporal dimension, the thesis presented:

a new design methodology: design for managing obsolescence;
five new design methods and two typologies in support of managing obsolescence;
insight into (the factors determining) how and when to best apply these methods;
insight into where and in collaboration with whom to apply these methods in the product innovation process.

Mooi, maar daarmee ben ik er nog niet. Ik word vooral getriggerd door dit citaat naast het voorwoord, op pagina 1:

In my more than 20 years as a practicing industrial designer, I have learnt that many, potentially promising, ideas for sustainable design end up unused – or are not even considered in the first place – if they are not accompanied and supported by a business rationale for adopting such an idea.

Het vetgedrukte deel, daar gaat het eigenlijk om is mijn indruk. Daar zal ik dan toch wat meer leestijd voor moeten inruimen…