Nuchtere post onder de titel ’Social media “engagement” is not a strategy’. Terecht betoog dat er meer nodig is en ook hele andere routes naar succes zijn. Quote ‘You can talk yourself broke’ zegt alles. Take aways:
- “Engagement” needs to be evaulated and supported in the context of company objectives.
- Engagement level alone is not necessarily a meaningful indicator of marketing success or financial performance.
- Engagement comes at a cost and must be considered as balanced part of an optimized marketing mix.
Courtesy Esther Leloux.