You can talk yourself broke

January 9, 2013 by Redactie 0 Comments 627 Views

08 January 2013

09 January 2013

January 9, 2013 by Redactie in Uncategorized

Nuchtere post onder de titel ’Social media “engagement” is not a strategy’. Terecht betoog dat er meer nodig is en ook hele andere routes naar succes zijn. Quote ‘You can talk yourself broke’ zegt alles. Take aways:

“Engagement” needs to be evaulated and supported in the context of company objectives.
Engagement level alone is not necessarily a meaningful indicator of marketing success or financial performance.
Engagement comes at a cost and must be considered as balanced part of an optimized marketing mix.

Courtesy Esther Leloux.

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You can talk yourself broke